Snapchat boasts an active monthly user base of about 30 million - 55 percent, or 16.5 million, of whom use the app every day. Through Snapchat, she added, the RNC aims to “reach a different audience that wants that kind of up-close-and-personal experience.”Īnd that “different audience” is a vast one. “It’s raw, it’s in real time, I think it really brings the convention right to you.”
“There are a lot of moments that people will be able to watch on a lot of different platforms, but I think there’s something really personal about having a Snapchat,” Scagnelli said. “Athletes, celebrities, politicians have been using Snapchat to a first-person perspective on what a day looks like,” said Audrey Scagnelli, national press secretary for the GOP convention, which takes place in Cleveland next month.
